A growing problem for brands wanting to take advantage of digital and social media marketing channels is choosing the right platform(s) to get the job done, without dealing with to much fragmentation and confusion. Brands recognize the value in a multi-channel approach, but are usually overwhelmed with the varying platforms necessary to achieve it.
JitterJam, a startup formerly known as “JitterGram,” today announced the launch of its new multi-channel marketing platform that integrates social media, e-mail, and mobile engagement with a brand’s intelligent contact database, hoping to solve the aforementioned road-blocks.
The company describes the new platform as a “combination of social listening and engagement, automated contact database development, multi-channel marketing tools and analytics brings true ROI to social engagement.” The platform integrates all aspects of a multi-channel approach, including social engagement through Twitter, Facebook and FriendFeed, email marketing integration with Constant Contact and MailChimp, mobile marketing through a native text messaging campaign tool, tracking of campaigns on a per-message basis, multi-channel message creation and scheduling, targeted campaign creation and management and a multi-channel opt-in system, among other things.
While some parts are native to JitterJam, several components are well-tested integrations from third-parties, such as email marketing provided by Constant Contact and MailChimp. The idea was to bring all aspects of digital and social media marketing together in one SaaS platform, and provide detailed reporting tools to track the progress and effectiveness of all channels combined.
“Tools today focus on the conversation,” said Ric Pratte, President and CEO at JitterJam. “The JitterJam platform goes way beyond by enabling companies to focus on people. At its core is a sophisticated consumer database that automatically collects contact information and personal interests and measures a contact’s degree of engagement. Businesses now have the power to capture and use this data to pinpoint the most receptive audiences.”
