A new survey conducted by research firm Clutch shows that small businesses should work harder to seize an opportunity to improve their web presence.
According to the data presented, over 25 percent of small businesses do not have a website and 10 percent claim that they are unlikely to have a website in the future.
Of the small businesses that have a website, only 56 percent have a responsive design website that is mobile friendly. However, the survey also showed signs of improvement, as 23 percent plan to increase website spending in 2015.
Researchers at Clutch also discovered that many small businesses are not utilizing existing digital marketing strategies.
Only 53 percent of small businesses reported that they actively work on social media, 45 percent on search engine optimization (SEO), and 25 percent on online advertising.
“Having a strong online presence is kind of as important as having a professional looking business card,” explains Andrew Ruditser, co-founder of web design firm MAXBURST, remarking on the survey results. “In my opinion, you cannot effectively compete or market yourself without a website; you must have one.”
Want to know more? Check out the complete survey results here.
