Calls for SMS Industry to Rein in 18% Overcharge
Business SMS provider, The SMS Works has called for the business SMS industry to rethink its unfair and unclear charging policy. Ever…
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SMS Tops Email in Consumer Preference When it Comes to Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…
Do Marketers Understand Text Messaging Enough to Grasp The Power at Hand?
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to…
Infographic: How Can Retailers Use SMS Marketing
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing…
It’s Time for Marketers to Think Deeply About Text Messaging and Leverage Its Full Capabilities
The following is a guest contributed post from Brandon Brodie, Mobile Engagement Expert and Program Manager at SmartStory. According to…
Op-Ed: 6 Tips to Succeed in SMS Marketing
The following is a guest contributed post from Matthew Winters, CEO at Veoo. SMS message marketing has become an increasingly…
RCS Messaging: What Do We Do With It?
The following is a guest contributed post from Steve Murphy, CIO of 3Cinteractive. It’s definitely no secret that the word…
Why SMS Marketing Makes Sense for Both Large and Small Businesses
The following is a guest contributed post from Matthew Winters, CEO of Veoo. Of all of the promotional tools available…
Report: Consumers Over Prefer SMS to Email and Voice for Business Interaction
For many marketers, it’s a case of “tell me something I didn’t already know.” But for others, it’s potentially valuable…
SMS Will Reign King in 2017
The following is an exclusive guest contributed post from Tim Fujita-Yuhas, Director of Product Management and New Product Strategy, OpenMarket….