Amobee Unveils Custom Bid Algorithms for Marketers
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies…
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Syniverse Appoints William Hurley as Chief Marketing Officer
Syniverse announced this week it has appointed William Hurley as its Chief Marketing Officer to lead the company’s product and…
Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following…
Virtualitics Scores Millions in Funding To Unlock Big Data Insights For Global Companies
MMW learned Wednesday that Virtualitics — a breakthrough pioneer in next generation big data visualization and analytics — has closed…
Choozle Releases Contextual Keyword Capabilities
Choozle, a self-serve programmatic advertising platform based in Denver, in partnership with Grapeshot, a contextual intelligence platform, announced this week…
Pandora Delivers Premium Audio Marketplace for Programmatic Ad Buying
Pandora, the largest music streaming service in the U.S., announced this week that it has built a premium marketplace that…
Tatango Acquires Plyfe to ‘Expand Mobile Communications Platform’
Tatango announced this week that it is officially acquiring New York based Plyfe, which enables marketers to create interactive mobile…
Telecom-Focused Cryptocurrency Telcoin Joins GSMA as Stage is Set for Major Innovation
It’s one of the hidden gems of cryptocurrency, if you ask any crypto geniuses in-the-know. Telcoin — or TEL —…
Zaius, Zendesk to ‘Empower Marketers’ with Complete View of Customer Experience
Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, today…
IAB Honors Digital Advertising Leaders
This week, the Interactive Advertising Bureau awarded recipients of the 2018 Sales & Service Excellence Awards during the opening ceremony…