Bigger isn’t Always Better and Apple Says New iPhone SE Proves it

cookOn Monday, Apple introduced iPhone SE, which the company calls the most powerful phone with a four-inch display.

What makes this compact new iPhone so cool? It’s every bit as powerful as its big brothers, says Apple.

iPhone SE offers “exceptional performance” with the same 64-bit A9 chip offered in iPhone 6s and iPhone 6s Plus for fast speeds, longer battery life, faster wireless, a 12-megapixel iSight camera featuring Live Photos and 4K video, and Touch ID with Apple Pay.

In short, Apple wants users to know that good things come in small packages at Apple.

“iPhone SE is an exciting new idea — we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE.”

Want to know more? Check out iPhone SE here.