Case Study: Mobile Web Ads Gain 135% Higher CTR Than Mobile App Ads
Continental Airlines ran a test campaign a while back in which it partnered with WhitePages.com to target banner ads aimed…
Mobile Apps
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MoVoxx Debuts Location-Oriented “GeoSense” Ads For Mobile Apps & SMS
It’s no secret that location is where it’s at in terms of mobile advertising and its future, but getting accurate…
Report: App Store Lost $450 Million To Piracy
Software piracy has long been a problem, and nowhere is it more apparent than in the mobile app ecosystem that’s…