Cross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling…
devices
Read More
Hashtagging Your Way To Social Media Relevance
The following is a guest contributed post from Jay York, senior digital marketing strategist for EMSI Public Relations. Not so…
Apple, IBM to Focus on Educations in Next Phase of Their Partnership
As their partnership continues to blossom, Apple and IBM are opting to focus their collective energies and resources on educators….
Yes, Apple Will Now Take Your Old Android Device
For years, Apple has gladly accepted trade-ins of old Apple products — Macs, iPhones, and more. But only now is…
IDC Energy Insights Makes Waves at Wednesday's Web Conference
On Wednesday, IDC Energy Insights hosted a web conference, IDC FutureScape: Worldwide Utilities 2015 Predictions, to highlight the predictions based…
Tech Under the Tree: New Study Shows 74% of Respondents Plan to Shop Online and In-Store for Tech This Holiday Season
Take heart, ye merchants of smartphones, laptops, iPads, and other tech devices. According to a just released report from digital…
MMW Op-Ed: Tips for Developing Multilingual Applications for Mobile Devices
The following is a guest contributed post from Cristian Arno, the founder and managing director of Lingo24, a translation and…
Goodbye CTR: That Metric Doesn't Cut It for Mobile Ad Measurement
Once upon a time, the Click-Through-Rate (CTR) was the holy grail of engagement metrics. Not now. “Marketers only using clickthrough…
Infographic: Mobile's Role in the Retail Revolution
A new infographic from the team at Spotzot was shared this week with MMW. The visual in question addresses what…
More Than a Mobile Giant: NPD Points to Impressive Back to School Mac Sales for Apple
MMW was privy this morning to a new report from NPD Group, which shares some powerful insights into PC sales…