Cross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling…
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The Duopoly Breaker Won’t Be Who You Expect
The following is a guest contributed post by David De Jong, CEO and Founder, Screen6 It’s hard to go a…
Data Freshness is at the Core of Cross-Device Accuracy
The following is a guest contributed post by Keith Petri, Screen6, Chief Strategy Officer At Screen6, we have long believed…
When it Comes to Reach – Accuracy Counts
The following is a guest contributed post by Keith Petri, Chief Strategy Officer of Screen6. It appears that Facebook has…
Screen6 Partners with Airpush, Kochava Collective, ShareThis to Boost Data Offering
Screen6, a cross-device identity management company, confirmed to MAW this week the ability for its partners to “expand their private…