IAB Touts Power of Mobile & Desktop Ads in Cross-Media Campaign Effectiveness
Ahead of the weekend, IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study.” It’s research proves that media…
Sonya Lee
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Advertising Partners: It’s Game On for Gameloft and AerServ Partnership
AerServ, a mobile-first video mediation platform and SSP, has just announced a partnership with Gameloft Advertising Solutions, Gameloft’s mobile advertising…
A New Year Brings New Opportunities for Pandora’s Advertisers
Proving once again why it has become a mobile advertising giant and a respected power player across the digital music…
New Study Reveals How Marketers Are Using Location Data
A new study from the Mobile Marketing Association, which is based on surveys and interviews with more than 400 brand…
BIA/Kelsey: 77.6% of Small Businesses Use Social Media for Marketing
For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs). That’s…
What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new…
Gartner Survey Reveals Marketing Budgets Continue to Grow
Up, up, and away. That’s the latest takeaway from a new Gartner study. Marketing budgets are continuing to rise, according…
Making Email More Fun: Twenty Two Percent of Marketers Using Embedded Video
The data on digital video has proven at least one thing: consumers dig it. Still the fastest growing ad format,…
The Numbers Are In: Just How Big Was G2E 2016?
Last month’s presentation of the 2016 Global Gaming Expo (G2E) was one for the record books. According to a new…