Storytelling is Dead: Reach Consumers Through Experiences
The following is a guest contributed post from Paul Kontonis, CMO of WHOSAY To put a fine point on it,…
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Why Authenticity in Influencer Marketing Is Not a Fad
The following is a guest contributed post by Harvey Schwartz, EVP Talent & Founding Partner, WHOSAY On top of a…
Trolling for a Match isn’t the Way to Generate Influence
The following is a guest contributed post from Steve Ellis, CEO of WHOSAY. Recently, Dove was caught up in an…