Owned and operated by IDG World Expo, the Game Marketing Summit is now the world’s largest interactive game marketing gathering.
And, next year, big changes are coming to the event that celebrates marketing excellence.
On Wednesday, the Game Marketing Summit announced four new categories for the 9th Annual Game Marketing Awards created to reflect the ever evolving interactive game marketing landscape.
New this year are Best Editing for a Video Asset, Best CG for a Video Asset, Best Use of Paid Digital Media and Best Use of Digital Media in Owned Channels.
We’re told that entries are judged on excellence in strategy, creativity and execution, as well as results in achieving objectives.
“The use of digital media as a marketing tool has become a key component of the game marketers’ toolbox,” said Marci Yamaguchi Hughes, General Manager of GMS. “As a result, the Game Marketing Awards will now be showcasing innovation in this dynamic area, as well as celebrating all of the top creative campaigns and strategies driving success in the business of interactive game marketing.”
Call for entries for the 9th Annual Game Marketing Awards will open January 7, 2014.
