Mountain Dew and OMD Tap Immersv’s Mobile 360 and Virtual Reality Marketing Platform
Looks like virtual reality does the Dew. Immersv — an interactive ad platform for 360° and spatial ad experiences —…
Mobile Advertising Campaigns
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New Self-Serve Programmatic Advertising Platform Launched for SMBs
This week, district m — a titan in programmatic advertising — launched mypixel, which is touted as being a powerful…
ironSource Touts AR Ads for Mobile AAA Games
AR is everywhere. And today, it’s even more “everywhere” than before. Ahead of the weekend, leading mobile monetization and marketing…
New Partnership Gives Ad Buyers More Accurate Targeting Capabilities, at Scale
PCH/Media, the digital advertising arm of Publishers Clearing House (PCH), announced Thursday a new partnership that will give brand and…
AdSpruce Dishes on How It Increased Engagement of Mobile Web Ads
AdSpruce has released the latest update to its proprietary HTML5 Ad Studio 3. MMW has learned that through this technology,…
PowerBar Launches 360-degree Clean Start Campaign
A powerful marketing effort is underway from the folks at PowerBar. The respected brand recently launched the PowerBar Clean Start…
Nielsen and Airpush Explore Effectiveness of Virtual Reality Ads
Airpush, a prominent global mobile advertising company and virtual reality advertising pioneer, has just released the world’s first virtual reality…
Success Story Touted for AerServ’s Mobile Mediation Platform
Ahead of the weekend, MMW learned that AerServ — a mobile-first video mediation platform — helped generate great success for…
Outstream Makes Big Push for Video Advertising Accessibility
A recently rolled out web service, Outstream.com, is tapping into the rapidly growing online video advertising market. The company is…
Airpush Launches Mobile Data Marketplace Enabling App Monetization Without Ads
Mobile advertising innovator Airpush provided to AdAge on Thursday a first look at MOBI.INFO, the company’s revolutionary new data-focused platform…