How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the…
Mobile Apps
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New AppsFlyer Report Points to $700-$800 Million Lost to Fraud in Q1 2018
This week, AppsFlyer issued its State of Mobile App Install Fraud Q1 2018 report, which examines more than 6,000 apps…
Nick Kohlschreiber Predicts Smart Apps to Lead Advertisement Sales in 2018
It is no surprise that the amount of digital media consumed by shoppers and individuals has skyrocketed in the past…
Ad-tech Company Calldorado Makes Key Acquisition in App Publishing Space
Danish-based ad tech firm Calldorado has expanded its reach in the app economy by acquiring the Austrian app publisher CIAmedia…
Ionic Brings App Development Suite to Teams and Enterprises
Ionic, maker of the popular open source Framework for building cross-platform mobile and progressive web apps, has launched a suite…
TUNE, Google Team Up To Help Stop App Install Fraud
TUNE, a global powerhouse in mobile marketing measurement, has just unveiled the results of a joint effort with Google that…
Creative Strategies to Increase Mobile App Adoption
There are several well-known methods of increasing adoption and retention for mobile apps. Ensuring the onboarding process is as simple…
Baidu to Hold ‘Mobile Leap’ Workshop for App Publishers Next Month
MMW learned today that Baidu, Inc. — the leading Chinese language internet search provider — will hold a new workshop…
PushSpring Teams with Pinsight to Expand Audience Targeting Data
PushSpring, a leading independent app-based mobile audience platform, announced ahead of the weekend a new data offering from Pinsight, the…
VertaMedia Launches Holistic Demand Management Platform for Publishers
MMW connected this week with the team at VertaMedia, an award winning global video technology solution provider. The company has…