Tapjoy Rolls Out Integrated Attribution Program for Mobile Tracking Partners
This week, the team at Tapjoy announced a new Integrated Attribution Program to enable app marketers to optimize their ad…
Mobile Tracking
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Enterprise Market Shifting Focus to Indoor Location Mobile Tech
As it turns out, there’s a good reason why Apple, eBay, Google, and others are all making definite moves on…
Controversial Carrier IQ software Erased from Sprint, HTC Phones
Customers concerned about Carrier IQ remaining on their Sprint/HTC devices can now rest their minds. In case you’re unfamiliar, the…
Microsoft Targeted in New Windows Phone Tracking Lawsuit
A lawsuit has been filed in a district court in Seattle that accuses Microsoft of tracking Windows Phone users without…
In-App Mobile Advertising Set to Overtake Online Display Ad Spend By Year’s End
A new report published today by Flurry details the massive growth in in-app mobile advertising inventory, showing that it’s set…
Google’s Offices Raided by South Korean Police Following AdMob Investigation
On Tuesday, Internet search giant and major mobile player Google became involved in a mobile tracking scandal on par with…