ePlay Touts Big Shot AR Beta Launch
On Monday, ePlay Digital Inc. announced its official launch for Big Shot Basketball beta will take place in Las Vegas…
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F2P Game Marketing: Why CRM’S Not Working
The following is an exclusive guest contributed post from Mark Robinson, CEO of game analytics and marketing company deltaDNA. The…
We Will, We Will RockYou: Gamer Company Acquires PlayHaven In Move to Mobile Marketplace
If you haven’t heard much about RockYou yet, you probably will be hearing more soon. Part operator of social games,…
deltaDNA, AppsFlyer Join Forces for Player Engagement
deltaDNA, an analytics and game personalization platform, and AppsFlyer, a mobile advertising measurement platform, recently announced a partnership offering mobile…
Getting in the Game – Sleepy Giant Switches from Game Maker to Game Marketing Guru
When they first started out, Sleepy Giant was a game operations provider and also, at one point, made their own…
Old Chicago Takes Their Football Challenge Mobile
Last year, restaurant chain Old Chicago took its popular pen and paper game Beat the Leader and put it online….
Mobile Marketing Automation Company Swrve Raises $10M to Fuel Expansion
Swrve, the mobile marketing automation startup that combines elements of an ad network, analytics solution, user engagement engine, and user…
Mobile Games the Focus of New Native Ad Exchange
Native advertising has become one of the hottest marketing strategies in the digital world today. And mobile games are proving…
Incentivizing Mobile Ads is All Fun and Games
Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those…
Mobile Gives Rise to What May Be Wall Street's Most Addictive Stock
Wall Street may soon have the same addiction as the rest of us – Candy Crush. That’s right, the maker…