AerServ’s DataServ Offers New Revenue Stream for Publishers
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service…
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service…
Kochava, a respected industry leader in holistic measurement solutions for connected devices, is now offering its fraud abatement toolset to…
PulsePoint is a leading global programmatic advertising platform and it’s out with something new. MME has learned that the next…
A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when…
Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard…
An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora…
If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live…
When it comes to mobile video, teenagers in the U.S. are the biggest fans of the format. They spend a…
Throughout 2016, businesses large and small poured record sums of cash into cutting edge technologies and platforms to not only…
The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts…