Video Increasingly Important for Brands in the Mobile Space
Two new reports shed light on the growing importance of video in the mobile space. Looking at Q4 2016 data,…
Kara Kamenec
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eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a…
Ad Fraud Is Growing And Singapore Is Most Targeted
According to a new piece from Marketing Interactive, it’s predicted that 59.5% of Google’s net global ad revenues will stem…
eMarketer Predicts Increases in Mobile Ad Spend, Changes in Influencer Marketing, and Heightened Need for Accurate Attribution in 2017
Data and research company, eMarketer, released its latest 2017 social predictions in its recent report, “US Social Trends for 2017:…
Mobile and Creative Strategy Must Go Hand in Hand According to New MMA Report
Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, together with Kantar Millward Brown released its…
Google Experiments With Mobile-First Indexing But Gives Marketing’s Little Insight Into Details
Since October 13, when Google’s John Mueller announced at Pubcon that Google will be shifting its search index’s priority to…
Advertisers May Benefit From Viewing SMS as Separate From Email
Somewhere along the way the line between SMS and email became blurred and businesses now easily intermix the two failing…
Three Shifts Away From Ad Blocking After Reportedly ‘Pissing Off’ Google
Mobile provider, Three, made a bold statement this week as the company announced it will move away from ad blocking…
Pizza Huts in Hong Kong Drive Revenue, Cut Costs With Mobile Marketing
In an effort to improve upon marketing campaigns, the over 70 Pizza Hut chains in Hong Kong continue to make…