Blockchain Can Fix Ad Tech: Here is How it Can Address Fraud
The following is a guest contributed post by Rebecca Lerner, Executive Vice President at MAD Network The advertising technology industry…
Mobile Advertising
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Maritz Motivation Solutions, Harvard Researchers Find Transparency in Ad Targeting Benefits Engagement
Maritz Motivation Solutions, a leader in providing consumer and channel loyalty, employee engagement and sales incentive programs to U.S. and…
New Research Points to the Power of Predictive Analytics
Mobileum, a leader in roaming and traveler data analytics, has announced new research aimed at telecom service providers looking to…
Marketers Take Heed: Brands Must Show Loyalty to Earn Loyalty
MMW was privy to a first look at new data this week in a freshly completed report from Alliance Data….
Cognitiv Announces New VP of Strategic Partnerships
Cognitiv, the first company to develop neural network technology for marketers, has just announced the appointment of Jana Jakovljevic as…
First Look: oneAudience Integrates Mobile-Driven Audiences in Adobe Analytics Cloud
oneAudience, a first-party mobile data provider that specializes in mobile app usage data, confirmed ahead of the weekend an integration…
Smaato, Protected Media Work to Ensure Quality of Online Advertising
Smaato, a leading global real-time advertising platform for mobile publishers and app developers, announced ahead of the weekend that it…
Trustworthy Accountability Group Hires Former IAB UK Executive
MMW learned ahead of the weekend that The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity…
Pluto TV Teams Up With SpotX To Drive Advertising Demand
MMW can now confirm that SpotX, a video advertising and monetization platform, today extended their strategic partnership with Pluto TV,…
Does The New G5 Intelligent Marketing Deliver?
MMW has learned that G5’s Intelligent Marketing Cloud is now available for Real Estate Property Management Marketers nationwide. Designed for…