Sizmek Partners with DoubleVerify, comScore and Integral Ad Science
MMW learned this week that Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, has secured partnerships…
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Smartphones and Mental Health: What You Need to Know
Can technology solve some of our biggest mental health challenges? That’s the key question being addressed by some of the…
Vertebrae Launches Mobile Web AR Advertising Suite
Vertebrae, the native ad platform for augmented and virtual reality and 360 video, just announced the release of its new…
Report: Companies Making $135B Bet on Online Video Marketing
According to a new report, the findings to which MMW was privy on Thursday, video is becoming marketers’ tool of…
6 Emerging Trends in Location & Proximity
The following is a guest contributed post from Thomas Walle, CEO and Co-founder of Unacast. Location and proximity are two…
Time Inc., Google to Launch New Innovative Native Video Advertising Tool
As demand for digital video content continues to grow, Time Inc. has announced the launch of Adapt Video, a proprietary…
Market Set to be Twice as Nice for Wearables
No signs of slowing. That’s according to a new report from IDC regarding the future of wearables. International Data Corporation…
CAKE Sweetens Things Up at MarTech 2017 This Week
Accelerize and its digital marketing software division CAKE have announced that the company will be making its U.S. unveiling of…
Plantronics Opens Its Software-as-a-Service Offering to Developers
On Wednesday, MMW learned that Plantronics — an audio pioneer and communications technology leader — has rolled out significant updates…
New Data Points to Continued Interest, Growth in Wearables
International Data Corporation (IDC) expects the popularity of wrist-worn devices – including watches and wrist bands – will continue to…