MetaX Develops Ads.txt Plus, Powered by adChain and adToken
This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising…
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Calls for SMS Industry to Rein in 18% Overcharge
Business SMS provider, The SMS Works has called for the business SMS industry to rethink its unfair and unclear charging policy. Ever…
CTA: Smartphones Most Used Device to Shop During Black Friday Week
Here’s a shocker. Smartphones dominated Black Friday week. For the first time ever, smartphones (41 percent) were the devices most…
Salesfloor Performance Data Proves E-Commerce is the Biggest Driver for Black Friday Sales
Salesfloor, a mobile application designed for store associates, just announced its holiday outlook following sky-high sales for Black Friday and…
Has Black Friday Marketing Infiltrated Your Thanksgiving?
Is Black Friday marketing ruining your Thanksgiving traditions? Maybe “ruining” is a harsh term, but it’s no secret that Black…
Exclusive: MMW Touches on the Future of Touch Technology with Zytronic
Recently, MMW caught up with Ian Crosby, VP of Sales & Marketing at Zytronic, a leading and well respected manufacturer…
Lead Liaison Launches Sales and Marketing University
Lead Liaison, a leading sales and marketing solutions provider, announced this week the launch of their Sales and Marketing University….
Adform Debuts Programmatic Digital Out-of-Home Ad Buying in the U.S.
Adform, one of the world’s leading independent advertising technology platform companies, announced last week at the 2017 Video Everywhere Summit…
Talkspace’s Messaging Therapy Tapped By Magellan Health
Our sister site MHW reported this week that Magellan Health, Inc. has announced a collaboration with Talkspace, the global leader…
First Look: IRIO Launches Mobile App for its SMS/MMS Messaging Platform
IRIO, an industry leader in text and mobile marketing solutions, has launched a mobile app for its SMS/MMS messaging platform….