6 Emerging Trends in Location & Proximity
The following is a guest contributed post from Thomas Walle, CEO and Co-founder of Unacast. Location and proximity are two…
Proximity
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inMarket Names First Chief Marketing Officer, Mobile Veteran Cameron V. Peebles
InMarket, the industry’s foremost beacon proximity advertising leader, has a new chief marketing officer. On Wednesday, the Venice, California-based mobile…
Shazam, Gimbal Aim to Boost Beacon-Powered Mobile Marketing Engagement
Shazam and Gimbal on Monday confirmed to MMW that they have secured a new partnership designed to expand opportunities for…
Indoor Location Installations Could Break Records This Year
ABI Research’s latest quarterly market data report on location technologies indicates that 2014 is shaping up to be a breakout…
PayPal: Advertisers Leveraging Geo-Targeting to Drive Purchases
According to PayPal, U.S. consumers will spend $37.44 billion in 2013 on retail purchases via smartphones and tablets. Not surprisingly,…
More Companies Focusing on Geo-Targeted Mobile Advertising
Engage Mobility tells MMW that the provider of mobile marketing technologies and solutions has now implemented location-based mobile marketing using…
Babberly Unveils Hyperlocal Mobile Ad Platform
On Thursday in Menlo Park, California, Babberly dove into the increasingly cluttered field of location-based social start-ups by launching what…
Can Geo Targeted Tweets Really Outperform Search?
Are geo-targeted tweets really more powerful than search? If you ask a knowledgeable source at Lenovo, the answer lands squarely…
New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become…
Mobile Commerce: Getting in Right
The following is a guest post from Jim Wehmann, senior vice president of global marketing for Digital River. Mobile commerce continues…