What Brands Can Learn From Target’s Approach to Hispanic Marketing
The following is a guest contributed post from Parker Morse, CEO and Founder of H Code Media. Two years ago,…
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The Future May Be AI Powered – But We’re Not There Yet
The following is a guest contributed post by Blis President Harry Dewhirst. Current AI systems use training algorithms and brute-force…
Are You Selecting The Right Advertising Channel For Mobile Users?
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency…
Picking The Right Advertising Channel For Mobile Users
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency…
How to Use Competitions and Incentives in Your Customer Acquisition Strategy
The following is a guest contributed post by Priscilla de Groot, Customer and Partner Marketing Manager at Mapp Digital …
deltaDNA CEO Talks Mobile Ad Strategy
The following is a guest contributed post from Mark Robinson, CEO of deltaDNA, creator of SmartAds. In free-to-play (F2P) mobile…
New School: IAB Primer Educates Brands on Best Practices in Mobile
The Interactive Advertising Bureau (IAB) has just released what it calls “Mobile Identity Guide for Marketers,” which highlights the approaches…
More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition
If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live…
3 Proven Conversion Strategies Anyone Can Use
The following is a guest contributed post from Momchil Kyrurkchiev, the CEO and co-founder of Leanplum. TextNow, a company offering…
deltaDNA CEO Talks Mobile Ad Strategy
The following is a guest contributed post from Mark Robinson, CEO of deltaDNA, creator of SmartAds. In free-to-play (F2P) mobile…