Overcoming The Mounting Problem Of Mobile Metric Fragmentation
Advertising in general is a data-driven ecosystem. Without the appropriate metrics to utilize, any campaign is all but useless. Such…
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Australian Telco Fined For Common-Sense SMS Violation
When a leading wireless provider sets out to launch a widespread SMS campaign with one of the most respected brands…
Survey: Future Spend For Mobile Marketing
We hear a lot from so-called “industry experts” or analysts who make huge claims as to how mobile marketing is…
Females The Hardest To Reach Via iPhones
The iPhone is widely regarding as one of the most important smartphones in terms of mobile marketing potential. While advertising…
A Rise In Niche-Oriented Mobile Marketing Firms
Mobile marketing companies or “providers” have been popping up all over the place to get in on the ever-growing industry,…
MMA Forum: Mobile Marketing To Grow 26% This Year
At day two of the Mobile Marketing Association’s forum in New York City, some interesting industry stats were released that…
CBS Outdoor Launches Large-Scale SMS Services
SMS services are a dime a dozen these days it seems, with new platforms and methods being introduced at a…
Upstream & Telefonica-O2 Win Gold “MAMA” Award
At Visiongain’s Mobile Advertising and Marketing Awards & Conference 2009 in London last week, Upstream and Telefonica-02 out of the Czech Republic…
Panel At OMMA Says Mobile Still “Just Isn’t Worth It”
I came across an article recently that spoke about mobile marketing still being so “complicated and complex” that it almost…
SinglePoint Powers SMS Marketing For Olympics
If you’re like me, you should have expected SMS marketing to appear in droves during the Olympics, for a variety…