Brand Finance Report: Star Wars Sends Disney Brand into Hyperdrive, VW Hit Hard by Emissions Scandal
Brand Finance is out with a new report detailing the current situations for a multitude of major brands. Key takeaways…
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Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too
Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement…
PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and…
HSMAI Hosting Digital Marketing Strategy Conference in February
The Hospitality Sales & Marketing Association (HSMAI) is gearing up for the 2016 HSMAI Digital Marketing Strategy Conference set for…
How Mobile is Shaping the First-screen Customer Experience
Mobile, without question, is disrupting the customer journey. So what can smart marketers do about it to capitalize on the…
Mobile Marketers Lighting Up Mobile Commerce Across the Pond
The expertise and precision behind some of the top mobile marketing campaigns in the United Kingdom continue to drive epic…
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the…
IAB Report: Mobile, Digital Shopping Habits Differ Between Age Groups
Not every age group operates the same way when it comes to digital shopping excursions. While people in the 18…
Black Friday Stampede? Maybe — But On Mobile
Black Friday has become not only a shopping day par excellence, but also a sort of cultural experience, complete with…
HP to Challenge Apple Watch, Reports Suggest
According to a report from MAW, a new association by HP with the world’s fifth largest watch maker “could deliver…
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