Visual Learning: The Beginner’s Guide to SMS Marketing
This week, Hospitalitynet.org published a new visual guide to SMS marketing courtesy of the insight provided by Trumpia. “SMS (Texting)…
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Text or Talk? While Many Consumers Prefer Text for Customer Service, Others Choose Phone
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it…
INFOGRAPHIC: Millennials Would Rather Lose the Ability to Call than Text
In what should come as a big surprise to absolutely no one, a new study shows that Millennials would rather…
SMS Engagement Can Improve Mobile Results For Merchants, Says 3Cinteractive Exec
Brian Heikes, the Vice President of Product at 3Cinteractive, knows that “brands, marketers and merchants are continuously looking for ways…
Ad Agency Pleas for Supreme Court to Dismiss Class-Action Over Navy Campaign Text Ads
The Supreme Court will hear arguments this week on a case featuring plaintiff and Illinois resident Jose Gomez, who was…
The Old is New Again: Is Texting the Latest Cool Presidential Campaign Tool?
The presidential election of 2016 is a long way away (in political time), but the campaigns are already adjusting what…
Spanking the Spammers? Yes, Truecaller Lets You Do That with ‘Truemessenger’ App
Don’t you hate it when you get those texts from an unknown number, with or without a vague “name,” that…
SMS Can Indeed Be a Life Saver
A recent article posted in the Journal of Clinical Nursing finds that text message reminders can improve medication adherence by…
New Infographic Chronicles The Evolution of SMS
Oh, how far it’s come. A new infographic shared this week by Ian Barker of ITProPortal traces the long and…
Harnessing Mobile Messaging in a Cross-Channel World
The following is a guest contributed post by Bruce Swann, Senior Product Marketing Manager at Adobe Campaign. The Apple Watch…