inStream Rolls Out New Offering for Digital Advertisers
MAW was first to report this week that inStream, a company focused on receipt-based targeted marketing for value channel retailers,…
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Yieldmo Expands Lead as the Largest Independent Mobile Marketplace in the U.S.
Yieldmo is growing like a weed. That’s the big news today from the company, which is touting its growth in…
Why Online Businesses Should Use Video to Nourish Leads
The following is a guest contributed post by Ronen Menipaz. Days of old fashioned TV-style “spray and pray” approach to…
IAB Rolls Out New Ad Portfolio
The Interactive Advertising Bureau (IAB) has just released a finalized version of the new “IAB Standard Ad Unit Portfolio.” The…
First Look: Tapjoy Announces Major Growth in Audience Reach
MMW was privy to an advance look at some big news from Tapjoy ahead of the weekend. We can now…
Mobile Heavyweights Announce Mobile Ad Testing for Facebook, Other Social Sites
Social media is where the most dynamic growth is happening in digital advertising, reads a new report shared with MMW,…
AdColony Advances Groundbreaking New Ad Tech
As first reported by the team at MAW, AdColony is “bringing its A game” to video on mobile. According to…
Tapjoy Touts New Rewarded Advertising Report
MAW broke the news Monday that Tapjoy is once again proving to the mobile advertising world why it’s at the…
IAB Touts New First for Mobile Ad Spend
Citing data from IAB, MAW is out with a new report noting that mobile advertising accounted for more than half…
Who’s in Charge Here? Don’t Let Mobile Ad Creative Get Lost In the B.S.
The following is a guest contributed post first published by MAW from by Daniel Meehan, CEO at PadSquad How much…