Mobile Helps Music Festivals Create New Ways to Cross Promote
Imagine being at Lollapalooza and a commercial for a sponsor pops up in your phone’s screen when all you want…
Mobile Advertising Campaigns
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The Partnership for Drug-Free Kids Turns to Multimedia for Youth Campaign
When it comes to connecting with youngsters, nothing works better than multimedia content, or in this case, emojis. The Partnership…
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal…
Just How Big of a Problem for Advertisers is Apple’s Addition of Ad Blockers to Safari in iOS 9?
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for…
New Resource Launched for Mobile Campaign Measurement
comScore this week has announced the availability of daily reporting of unduplicated audience, viewability, and validation metrics for mobile campaigns….
IAB Introduces Digital Data Solutions Certification Program
Does every data professional know what he’s doing? Probably not. That’s why the Interactive Advertising Bureau (IAB) has just announced…
Metamarkets Launches Support System for Native Programmatic Advertising Based on OpenRTB Standards
Metamarkets, a leading analytics purveyor for programmatic marketing, has launched support for native advertising within its analytics platform. “Leveraging the…
Video Marketing at its Finest: This BBDO Pedigree Brand Campaign is Doggone Good
Do dogs make the world a better place? That’s the contention of a new global campaign created by BBDO for…
Exponential Rolls Out Proprietary Video Formats
NativeMobile is reporting that Exponential Interactive, a leading global provider of digital advertising solutions, has just launched their new (and…
Tagga Targets Omnichannel with Social, Email, SMS, Mobile Marketing Platform
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest…