USA WEEKEND, Whrrl May Overcome Dwindling News Ad Revenue
A location-based app could rescue newspapers that have seen ad revenue shrivel this past decade. USA WEEKEND, the magazine that…
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10,000 Free Jeans Quite A ‘Deal’
Major companies are committed to making Facebook Deals–the social network’s answer to Foursquare–a success. Gap alone is offering 10,000 free…
Want Sunny Days Sweeping The Clouds Away? There’s An App For That
The tune “Who Are The People In Your Neighborhood” may have been a rudimentary LBS app. The kids’ show Sesame…
Yellowbook, Milo Create Double Dose Of LBS
A yellow pages-like directory of local businesses. A way to find out which of those businesses have sought-out products in…
Multi-Mobile Campaign For Lionsgate’s ‘For Colored Girls’ Launches
The movie studio Lionsgate is implementing a variety of mobile marketing techniques to promote its new movie For Colored Girls–showing…
No Excuses For Non-Mobilized Websites: Report
If nothing can convince businesses they’re dumb not to optimize Internet content for cell phones, consider the jaw-dropping 2000 percent…
HP Throws Down With Palm Pre 2
Back in 2006 I spied something behind my apartment in San Francisco: A fantasy-style commercial being filmed to promote Hewlett-Packard’s…
At What Price Mobile Virtual Goods?
I got to thinking recently about a case in Shanghai back in 2005. The friendship between two Internet gaming enthusiasts…
Consumers Want To Go Mobile But Not Sure How: Report
A report released today by the firms Chadwick Martin Bailey and iModerate Research Technologies outlines a conundrum for anyone who…
Metro PCS, textPlus May Draw Consumers Into SMS Rate Fray
Recently we’ve reported on group texting, or SMS, services that have started en masse, like SMS GupShup’s “reply all” launched…