MMA News: Mobile Marketing Association Launches Marketing Attribution Think Tank
Addressing what marketers say is their biggest concern, marketing attribution, the Mobile Marketing Association, along with two dozen of its…
Mobile Barcodes
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New App Allows Movie Goers to Skip the Line
MovieTickets.com has long been looking for ways to make buying movie tickets electronically faster and easier for consumers. Their new…
QR Code Scans Reached Record Heights in First Quarter
Scanbuy, the mobile engagement solutions provider known for serving up hearty insights into the growth and progress of the QR…
Chegg Extends Mobile Advertising Platform
Chegg, the connected learning platform for students, confirmed to MMW ahead of the weekend that it has acquired student deal…
Starbucks 'Shakes' Things Up in Mobile Payments
Starbucks has something big shaking, and we mean that literally. In the coming days, customers who pay for drinks and…
Microsoft Dumps Tag Mobile Barcode Program
Microsoft is relinquishing its Tag mobile barcode program, licensing the technology that once made the program possible to Scanbuy. a…
Toys ‘R’ Us Turns to Mobile Marketing
A venerable brand in the retail toy space is turning to mobile marketing for its newest campaign. Delivering coupons directly…
Capital One Makes ‘Savvy’ Move Into Mobile
Capital One has made a “Savvy” move into mobile territory. This week, ShopSavvy – the mobile application popular for its…
How to Make Marketing with QR codes Work for Your Business
The following is a guest post by Johannes Ahrenfelt, co-founder of 99SQUARED. Are you thinking about marketing with QR codes? Take…
Short Codes are a Scam, and SMS Marketing is Dying. Is there Hope?
Editor’s note: This guest post was written by Jared Reitzin, the CEO of mobileStorm, a Communication Service Provider (CSP) that provides digital…