IAB: Most Marketers Say User Experience Needs Improvement in Digital Marketing
Ahead of the weekend, the Interactive Advertising Bureau released “Improving Digital Advertising Experiences with Liquid Creativity,” a whitepaper created in…
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Have You Outgrown Your Current Pool of Talent: The Elastic Workforce for Digital Marketers
The following is a guest contributed post by Laura McGarrity, Vice President of Digital Marketing Strategy at Mondo. The workforce…
Why It’s Good Business To Embrace Video In Digital-Marketing Campaigns
Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen –…
IBM Dishes on Acquisition Plans for Digital Marketing Company
On Thursday, IBM announced its intent to acquire Resource/Ammirati — a US-based digital marketing and creative agency. The objective of…
Changes for Digital Marketing: Signal Report Makes Predictions for 2016
“In 2016, advertisers will look for improved people-based advertising options to reach addressable audiences. Key requirements of these solutions will…
Chicago Cubs Apparel a Big Target for Digital Marketing, Online Orders
On Wednesday, the Pittsburgh Pirates‘ Sean Rodriguez repeatedly whacked a Gatorade cooler out of extreme frustration as the Chicago Cubs…
Moving Forward in Reverse: Digital Element Launches New Reverse Geocoding
Big news out of Atlanta. Digital Element has just introduced what it calls GeoMprint, a new reverse geocoding solution targeted…
They Like Big Data and They Cannot Lie: 2nd Watch Surveys Marketers on Data, IoT, the Cloud
When 2nd Watch surveyed 500 IT and marketing professionals in large and midsize companies regarding the use of big data,…
For B2B Marketers, Contacts are the Center of the Big Data Universe
The following is an exclusive guest contributed post to MMW from John Arnold, the VP of Marketing at FullContact and…
Does Digital Outreach Deliver Good Results for Asset Managers?
Across nine types of marketing outreach, digital approaches are delivering the biggest bang for the buck in financial advisors’ provider…