VR Pioneers Paving the Way for Virtual Reality’s Takeover
At the beginning of 2015, the talk surrounding virtual reality was focused on how VR was poised to one day…
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For B2C Marketers, ‘Finding the Right Technology is a Challenge’
Fully 40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always…
Get in My ‘Belly’: Company Launches Marketing Suite Powered By Loyalty Solution
No, a beloved character from the Austin Powers film franchise hasn’t opened up a marketing firm. But the news is…
Ad Tech Titan Tackles The Critical Cause of Child Safety
In an important move benefiting child safety and law enforcement efficiency, Rocket Fuel — a programmatic marketing platform provider —…
Making a Good Impression: Ad Tech Companies Help Deliver Critical Messages
AOL, AppNexus, Rocket Fuel, and xAd serve consumers ads all day long. But now they’re doing something else, too —…
Ad Tech, Marketing Bigwigs Believe Most Marketers Not Mastering Basics of Digital Advertising
“Marketers striving for digital excellence risk focusing too much on shiny new technologies instead of getting basics like measurement, skills,…
Ad Technology Budgets Reconsidered
Laurie Sullivan of MediaPost recently posed an intriguing question: How will companies spend their technology money this year? According to…