How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored…
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Oath President of Advertising Shares 2018 Predictions
The following is a guest contributed post from Tim Mahlman – President of Advertising and Publisher Strategy, Oath. It’s time…
Op-Ed: Consumers Shouldn’t Be Blamed for Bad Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for…
Opinion: Stop Blaming Consumers For Terrible Ads
The following is a guest contributed post from Daniel Meehan, Founder & CEO at PadSquad The internet is made for…
Digital Ad Revenues Pop in First Half of 2015
According to a new report from the IAB, Internet ad revenues in the United States reached a landmark high of…
AT&T Free Hotspots Inject Ads, Cause Controversy
Leave it to the folks at Geek to get to the bottom of what looks like an AT&T advertising trial….
Marin Software Confirms Integration With Instagram Ads API
Another day, another marketing partner for Instagram. Marin Software, a provider of cross-channel performance advertising cloud, told MMW on Thursday…
What’s Your Intent? Bing Native Ad Targeting Wants to Know
“Bing Ads has been offering advertisers the ability to reach users in search-powered environments providing the most relevant and actionable…
Audience Attribution Comes to Mobile Advertising with Kochava
According to a new report from Mobile Advertising Watch, the team at Kochava — a mobile attribution analytics and optimization…
EBay Launches New Cost-Per-Sale Ads for Web Sellers
It’s a tough marketplace out there today — especially for online sellers like EBay Inc., which has watched sales go…