The Top 5 Mobile Predictions for 2016. Is the END of Marketing Near?
Mark your calendars for January 13th. It’s a webinar you won’t want to miss. Presented by Swrve and the MMA,…
Mobile News
Read More
mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been…
Google Reveals Top Searches of 2014
It’s an annual tradition at Google. Ever year, a new year beckons, the Internet search giant announces the top search…
Waiting for 5G? Keep Waiting…
New market data forecasts from ABI Research aren’t painting a rosy picture of 5G availability for those impatient for its…
Infographic: The Smartphone's Impact on Retail
Olivia Cole, a Senior Marketing Specialist at Ifbyphone, recently touted the release of a new infographic that demonstrates the role…
MMW Op-Ed: Five Tips for Mobile Retargeting
The following is a guest contributed post to MMW by Michael Benedek, CEO of Datonics. The practice of retargeting ads…
Marriott Makes a Play for Millennials with New Mobile Innovations
Hotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing…
Tech More Important Than Ever This Holiday Season
Though last year was one of the biggest holiday shopping seasons to date, it wasn’t quite as massive as some…
QR Codes Really 'Branching' Out
Have you ever been standing in a park, looked at a tree, and wondered, “What species is this?” In Matthews…
Research on Ireland Super Smoothie Campaign Proves Mobile Works for Brands
New research carried out by RED C on behalf of IAB Ireland, shows that mobile advertising indeed can have a…