The Zen of Big Data: How the Details Help Marketers Promote the Big Idea
As wise marketers have always known, there’s no substitute for inspiration. It’s a human skill — the one that created…
Mobile Analytics
Read More
New Study by Forrester Shows Drastic Room for Improvement in Profiling Mobile Consumers
There is no doubt about it, we are in the midst of a mobile revolution. While marketers of all industries…
Yahoo Earns 'Flurry' of Headlines After Latest Acquisition
Yahoo and Flurry are now one. On Monday, Yahoo announced that the two companies will merge with Yahoo acquiring the…
Celtra Advocating New AdCreator Analytics
Representatives for Celtra recently briefed MMW on their release of the new AdCreator analytics, which includes cross-screen viewability metrics, accidental…
The Mobile Browser is Lost at Sea?
Mobile analytics company Flurry says that most mobile users now spend more time than ever before engaged with their smartphones…
New Report Probes The Future of App Monetization
App Annie and IDC are exploring the future of app monetization in a new report – “Mobile Advertising and Monetization…
Marketers Gaining More Enterprise-Class Tools for Mobile
With each passing year, marketers increasingly focused on mobile gain access to newer and more sophisticated tools that enable them…
Acquisitions of Mobile Analytics Companies Accelerating
Despite being less than two months into this New Year, the number of acquisitions and mergers taking place in the…
MMW Op-Ed: Super Bowl XLVIII Changes the Mobile Ad Space
The following is a guest contributed post from Matthijs Keij, Co-founder & CEO of FlxOne. The Big Game is history…
Distimo Publishes 2013 Global App Stores Year in Review
Distimo, a leading app store analytics company tracking 3 billion quarterly downloads for 20,000 worldwide developers, shared with MMW on…