Pluto TV Teams Up With SpotX To Drive Advertising Demand
MMW can now confirm that SpotX, a video advertising and monetization platform, today extended their strategic partnership with Pluto TV,…
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IAS Launches Mobile In-App Solution to Protect Brands in Programmatic Environments
Integral Ad Science, a measurement and analytics company, has just announced the availability of first-to-market technology that allows programmatic buyers…
Does The New G5 Intelligent Marketing Deliver?
MMW has learned that G5’s Intelligent Marketing Cloud is now available for Real Estate Property Management Marketers nationwide. Designed for…
Amobee Unveils Custom Bid Algorithms for Marketers
MMW learned ahead of the weekend that Amobee — a leading global digital marketing technology company serving brands and agencies…
Briz Media Group Launches a New Twist on Influencer Marketing
Briz Media Group, formerly named dbray Media, announced Friday morning the formation of Connectors, a network of some of the…
Docent Health Selects mPulse Mobile to Scale and Deepen Their Personalized Healthcare Journeys
On Thursday, the official word was handed down that mPulse Mobile, a leader in mobile health engagement solutions, and Docent…
Giving Marketers an Edge: Triton Digital Integrates MobPro’s DSP with a2x
Triton Digital, a global technology and services leader to the digital audio industry, announced today the integration of its audio…
IAB Research Identifies Opportunities for Brands to Engage with Consumers Throughout the Day
The Interactive Advertising Bureau (IAB) today released research that shows how consumers are creating their own “personal prime times”—points of…
Smaato Serves Record Mobile In-App and Video Impressions in 2017
Smaato, a global real-time advertising platform for mobile publishers and app developers, announced that the company delivered record advertising impressions…
IMDb Touts First-Ever Skill for Amazon Alexa
MMW learned today that IMDb, a leading source for movie, TV and celebrity content, has just announced that it has…