Go2mobi’s DSP Expands Integration with Google AdX
Go2mobi, a leading global demand side platform (DSP) for programmatic advertising, is expanding its integration with Google’s DoubleClick Ad Exchange…
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Tatango Acquires Plyfe to ‘Expand Mobile Communications Platform’
Tatango announced this week that it is officially acquiring New York based Plyfe, which enables marketers to create interactive mobile…
Email Marketing Lessons to Learn in the Year of the Dog
The Following is a Guest Contributed Post by Seamas Egan, Director of Marketing and Sales, Campaigner On February 16, this…
First Look: Headway Joins Elite Mobile Ad Fraud Coalition CAAF
Global media marketing firm Headway announced this week its acceptance as a member of the Adjust Coalition Against Ad Fraud…
Navigating the Future of Location-Based Mobile and Media
The following is a guest contributed post by Amy King, Director of Product Marketing at Valassis Digital. Marketers have long…
Zaius, Zendesk to ‘Empower Marketers’ with Complete View of Customer Experience
Zaius, a leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, today…
What Are Consumers Spending for Valentine’s Day?
A fascinating new report and corresponding infographic from Forbes and Statista are helping marketers better understand how the Valentine’s Day…
How Have Live Streamed Games Transformed The Online Gaming Industry?
Over the last few years, live streaming content from across the internet has become an everyday activity for millions of…
GroupM Agrees Claims Majority Stake in Promising Indian Company
WPP announced Monday that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The…
Unity Technologies Announces Strategic Integrations With MediaMath and Oracle’s Moat
Unity Technologies, creator of a leading real-time development platform, announced Monday what it calls “key integrations” with MediaMath, a programmatic…