Location Data Driving Marketers Loco
It’s powerful but it can be painful — especially for marketers that can’t leverage it or understand it. We’re speaking,…
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More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition
If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live…
Teens Totally Tubing: Mobile Video Watched Three Hours Per Day
When it comes to mobile video, teenagers in the U.S. are the biggest fans of the format. They spend a…
Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?
The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts…
eMarketer Posts New Estimates for Native Ad Spending
Just how big is the native advertising market today? It’s huge, according to eMarketer. Offering a new estimate of the…
Digital Titans: Google Rules Search, While Facebook Dominates Display
As U.S. digital ad spending is on track to reach $83 billion in 2017 — an increase of 15.9 percent…
Attention, Mobile Marketers: Gen X Easy to Reach Both Online and Via TV
It turns out that Gen X consumers — because of their consistent digital usage habits — are among the most…
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a…
The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t…
Holiday Sales Healthy, But It Took Discounts, Promotions, and Omnichannel to Get There
Surely you have heard that holiday retail sales were decent for 2016. But the fly in the ointment may be…