BlueVenn Finds Majority of Marketers See Data Analysis More Important than Social Media Skills
This morning, the team at BlueVenn published a new study, the findings of which reveal that the vast majority of…
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Power of Social Media Technology Empowers Publishers
MMW recently learned that the Independent Book Publishers Association (IBPA) has revealed an updated, user-friendly web portal for its over…
eMarketer Predicts Increases in Mobile Ad Spend, Changes in Influencer Marketing, and Heightened Need for Accurate Attribution in 2017
Data and research company, eMarketer, released its latest 2017 social predictions in its recent report, “US Social Trends for 2017:…
Verint Brings Holistic Approach to Social Media Management
Verint Systems Inc. announced Monday enhancements to its Social Engagement solution. The software, we’re told, supports an integrated multi-departmental approach…
Swipe Right for an Influencer: Company Debuts Programmatic Ad Buying with Social Influencer Options
Looking for an influencer? ROI Influencer Media can hook you up. Teaming up with multiple programmatic platforms — Rubicon Project,…
Learning to Listen: Trump Showed Us That We Need to Listen More Carefully on Social Media
The following is a guest contributed post by Todd Grossman, CEO Americas of Talkwalker. Donald Trump is the new President…
Social Ads Drive Awareness, What Drives Revenue for SMBs? Social Media Ads Now Dominant Method
It’s true that local print and radio advertising were once critically important to small and medium sized businesses (SMBs). But…
Communications Innovator Takes Deeper Dive into Social Media
Agora.io, a leader in internet-based global real-time communications, announced last week that the company’s real-time audio and video communication solution…
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear,…
Opinion: Understanding the Power of Social Media in Branding
The following is a guest contributed post from Marsha Friedman, CEO of EMSI Public Relation. Often – much too often…