inMarket Rolls Out Lapsed Shopper Program to Recover Lost Revenue for Retailers
Marketers looking to light a new fire under formerly engaged consumers might want to take a look at what inMarket…
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Kinetic Email Could Improve Success of Emails Sent to Consumers
As marketers seek better ways to engage consumers via email, “kinetic email” is garnering more attention. What’s kinetic email? It’s…
Digital Titans: Google Rules Search, While Facebook Dominates Display
As U.S. digital ad spending is on track to reach $83 billion in 2017 — an increase of 15.9 percent…
New Report Explores Branding Success with Virtual Reality
On Tuesday, VRJournal covered a new eMarketer report that highlights and underscores the power of virtual reality for branding and…
Attention, Mobile Marketers: Gen X Easy to Reach Both Online and Via TV
It turns out that Gen X consumers — because of their consistent digital usage habits — are among the most…
The Downside of Popularity: Despite Visibility, Twitter Revenue and Growth Are Flat
Though millions are glued to news of tweets from the Twitter-happy Trump and his critics on the platform, it isn’t…
Chipotle Picks New Partners for Advertising, Media Planning and Buying
Chipotle Mexican Grill has selected two new agency partners. While Venables Bell & Partners will handle advertising duties, MullenLowe Mediahub…
InMarket Raises the Bar for Consumer Engagement with inBar Platform
The future consumer engagement is on display in Las Vegas this week at CES 2017. Positioned to “supercharge” on-premise marketing…
Growth Trajectory for Wearable Devices Ticks Downward
There will be many small packages under holiday trees across the U.S. — but they’re less likely to contain wearable…
Beacon-Triggered Mobile Moments: inMarket Platform Impacts $14.5 Billion Black Weekend Sales
Reaching people where they’re at — in stores and on mobile — looks more and more promising every day. Now…