Swipe Right for an Influencer: Company Debuts Programmatic Ad Buying with Social Influencer Options
Looking for an influencer? ROI Influencer Media can hook you up. Teaming up with multiple programmatic platforms — Rubicon Project,…
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Black Friday is Golden for Mobile Marketers as Consumers Hunted for In-Store Deals
Looks like Black Friday was a golden day for marketers serving mobile consumers. According to Google’s data, “super shoppers continued…
Connecting the Globe: Mobile Phone Use Grows, Smartphones Catching Up
It’s a chattering world these days and a decisive shift from feature phones to smartphones is happening in almost every…
Battle of the Titans: TV and Digital Go Head to Head to Grab U.S. Media Dollars
The battle of the titans has arrived. It was only a matter of time, as the former champion — television…
Data-Focused Market Researchers Eager to Reel in New Insight from Pollfish Personas
Chalk one up for Pollfish. With its rapid fire ability to poll and then aggregate millions of responses, the leading…
ROI Revolution Recommends Hands-On Holiday Strategies for Ecommerce Retailers
Halloween isn’t even here, but any ecommerce retailer worth his salt is gearing up the holiday marketing. That’s why advice…
Marchex Data Shows UK Consumers Will Ring Businesses via Smartphones 12 Billion Times in 2016
If there’s one thing we know about mobile users at the moment, it’s that they want to use mobile to…
WordStream’s AdWords Performance Grader Now Focused on Mobile
WordStream, Inc. just released its updated AdWords Performance Grader, a touted free tool that provides users with a comprehensive report…
Yes, It’s Legal: Company Launches Mobile Display Ads for Attorneys Service
Long gone are the days when attorneys, doctors, pharmaceutical companies, and others refrained from what was once considering the sullying…
Avention App Will Connect Oracle Eloqua and OneSource Platform for Oracle Marketing AppCloud
Avention, the creator of OneSource Solutions and a Gold level member of Oracle PartnerNetwork (OPN), is launching a new OneSource…