Infographic: How Can CPG Marketers Drive ROAS
Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising…
Opera Mediaworks
Read More
Infographic: Best Practices for CPG Marketers — How to Drive ROAS
Nielsen Catalina Solutions recently published a new study based on the findings of some 1,400 campaigns run on multiple advertising…
Who Are The Top Investors in Mobile Performance Advertising?
Who are the top investors in mobile performance advertising? That would be technology and QSR companies, according to Opera Mediaworks….
Touch Technology Makes a Splash in Mobile Advertising
Opera Mediaworks and Immersion Corporation have teamed up to help marketers improve campaign performance by adding touch technology to video….
Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report
MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company…
Opera Mediaworks Taps New Chief Operating Officer
Opera Mediaworks, a leading mobile advertising and marketing platform, announced this week that Keith Winter has joined the company as…
ARF Chooses comScore and Opera Mediaworks to Receive Foundation’s David Ogilvy Award
MMW has learned that comScore and its client Opera Mediaworks were awarded a David Ogilvy Award at the Advertising Research…
Opera and Unacast Partner for Beacon Data Driven Advertising
Opera Mediaworks, the global mobile advertising and marketing platform, tells MMW that they’ve inked a new partnership with Unacast to…
Opera Mediaworks Seeks to Make In-App Video Viewability ‘Crystal Clear’
One of the world’s foremost ad networks is aiming to make in-app video viewability crystal clear. Opera Mediaworks says that…
Report: Android Dominates Usage in APAC Region
Smartphone use in the Asia Pacific region “continues to grow at a pace on par with the rest of the…