Insights Unlock Competition-Crushing Customer Loyalty, Says New inMarket Report
According to Forrester Research, we’ve entered “the age of the customer” — an era defined by customers and not companies…
Customer Loyalty
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New CodeBroker Research Reveals Pitfalls of Retail Loyalty Programs
Report Announcement: Research conducted by CodeBroker, a developer of mobile marketing solutions for retailers, reveals potential game-changing results for retailers…
Maritz Motivation Solutions Releases Guide to Customer Loyalty
Maritz Motivation Solutions, one of the leaders in providing consumer loyalty programs to U.S. and global companies just released its…
Customer Loyalty Programs Equal More Sales
The first customer loyalty program was introduced by airlines in the 1970’s with the “frequent flyer” points program. Since then…
First Data Confirms Acquisition of Perka
First Data Corporation, a provider of electronic commerce and payment processing, announced today that it has acquired Perka. “Perka is…
Lyris Debuts New Solutions for Digital Marketers
Lyris today shared with MMW details about two new solutions the company is releasing in hopes of helping digital marketers…
Velti’s Mobile Marketing and Advertising Empire Grows With Acquisition of Mobile Interactive Group
Velti is making headlines Wednesday morning in response to yesterday’s announced acquisition of Mobile Interactive Group (MIG), the UK’s largest…
Blue Calypso Averages 325% CTR And 21% Intent To Purchase Since Launching In March
Multi-channel marketing platform provider Blue Calypso has come out with some pretty impressive metrics following their launch at SXSW in…
Brand Loyalty Is Sinking, Can Mobile And The Likes Of Foursquare Be A Savior?
A new report published recently by comScore indicates a steep decline in consumer brand-loyalty over the past two years, leading…
Ace Is The Place for Mobile Marketing
Ace Hardware has enjoyed a successful marketing campaign like no other they’ve experienced before. And it didn’t even require NFL…