Need More Fyber in Your Ad Diet? Company Expands Platform with RTB
Who doesn’t need more Fyber in his diet? That’s the thinking of Fyber, a leading mobile advertising technology company. The…
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Indosat, Smaato Roll Out Mobile Ad Exchange in Indonesia
Indosat announced at Mobile World Congress yesterday the launch of Indonesia Mobile Exchange, or IMX. IMX is a joint venture…
OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform
OpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just…
Taking the Problematic Out of Programmatic with Advanced RTB Technology
Adiant and Zemanta have teamed up to introduce new technology that could help many modern-day marketers. Adiant, which owns the…
OpenX Marks the Spot on Trust Index for Real-Time Bidding
This week, the team at OpenX Technologies, a provider of web and mobile advertising technology, announced that it ranked first…
Has ‘Age of Enlightenment’ Arrived for RTB?
“Data-driven targeting is old hat in many corners of the advertising world,” says Steve Yi. “Advertisers now draw on limitless…
Opinion: Why Programmatic is the Future of Mobile Advertising
The following is a guest contributed post from Or Shani, CEO and founder of Adgorithms. With a recent boom in…
RTB Spend to Increase Markedly by 2018
According to a recent post on mobileStorm’s Digital Marketing Blog, analysts are predicting that, by 2018, spending on Real Time…
Video Comes to Leading Self-Serve RTB Platform
This week, SiteScout added online video to its real-time bidding (RTB) software. SiteScout, a self-serve platform for programmatic ad buying,…
MMW Op-Ed: Super Bowl XLVIII Changes the Mobile Ad Space
The following is a guest contributed post from Matthijs Keij, Co-founder & CEO of FlxOne. The Big Game is history…
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