Report: 40 Percent of TV Viewers Are ‘Digital Enthusiasts’
A new GfK MRI report recognizes six new TV viewing audience groups and how they combine emerging and traditional options…
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Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for…
Apple Focusing on Retail Growth, iPhone Sales in India
Think China is the only global market with which Apple is obsessed? Think again. Apple is focused heavily on India…
BlackBerry Touting Partnership with T-Mobile
It didn’t receive much attention in recent days when the news was first announced, but that isn’t stopping BlackBerry from…
He Sees You When You’re Sleeping, He Knows When You’re Awake: It’s Not Santa, It’s an Advertiser
The new wearables — including the soon to be mass released Apple Watch — could cause a veritable revolution. The…
Forrester Projections: Online Retail Sales 480 Billion By 2019, Music Will Be ‘All Digital’
It’s enough to make one wonder how any brick-and-mortar stores are surviving. What’s happening with online retail sales in the…
Ticket Applications Overwhelming After WWDC Announcement
MMW has learned that Apple could very well see a record number of ticket applications for the company’s World Wide…
Easter Marketing Spend on the Upswing This Year
Although we don’t yet have the final numbers for Easter marketing spend this year, we do know the numbers were…
Tim Cook: Apple Watch May Replace Your Car Keys
Next week, Apple is expected to provide one final mega-push for Apple Watch before the eagerly awaited wearable ships next…
What’s at the Core of Apple’s March 9th Media Event?
If you’re expecting a new iPhone or iPad you may be sorely disappointed. Based on sources close to Apple, next…