OpenX Gets the Tap: Major League Gaming Selects Company for Its Digital Advertising Platform
OpenX is the choice. For Major League Gaming (MLG), that is. MLG, a pioneer in the competitive gaming industry, just…
real-time bidding
Read More
Has ‘Age of Enlightenment’ Arrived for RTB?
“Data-driven targeting is old hat in many corners of the advertising world,” says Steve Yi. “Advertisers now draw on limitless…
RTB Spend to Increase Markedly by 2018
According to a recent post on mobileStorm’s Digital Marketing Blog, analysts are predicting that, by 2018, spending on Real Time…
Video Comes to Leading Self-Serve RTB Platform
This week, SiteScout added online video to its real-time bidding (RTB) software. SiteScout, a self-serve platform for programmatic ad buying,…
The Mobile DSP: ‘We’re Nearly There’
The following post is a guest contribution from Eric Mugnier, U.S. senior vice president at M&C Saatchi Mobile in New…
TapIt! Launches New Self-Serve Mobile Advertising Portal
Mobile advertising provider TapIt! announced recently the debut of its brand new self-serve platform, allowing brands to launch mobile ad…
Nexage Launches Real-Time Bidding Exchange For Mobile Web & App Advertising Inventory
Mobile advertising solutions provider Nexage today announced the launch of its new RTB Exchange, a real-time bidding platform that makes mobile…