New FTC Rules: How Are Telemarketers Affected?
The following is a guest contributed post from Todd Bryant, the president and founder of Bryant Surety Bonds. Recently, the…
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What Every Retailer Needs to Know About the TCPA, Reducing Litigation Risk
Although it comes as no shock that retailers sincerely want to comply with the Telephone Consumer Protection Act (TCPA), the…
MMA Webinar to Focus on FCC Proposal of New TCPA Laws
Mark your calendars for July 14th. On that date, the Mobile Marketing Association will help present a compelling webinar that…
Not All Popcorn and Skittles in Theater Biz: AMC Chain Accused of Text Spam Violations
Are consumers giving out their phone numbers in exchange for free popcorn or soda coupons — and then forgetting they…
How to Properly Collect an Opt In SMS Database (Part 1 of 2)
As we all know SMS text messaging is a very popular and effective way to get your marketing message out…
Williams Sonoma Email Address Collection: Just be Honest and Let Us Know!
This weekend I went into a Williams Sonoma store at my local mall to buy a few things. After selecting…
Native Ad Guidelines Enter the Global Spotlight
As mobileStorm‘s Digital Marketing Blog recently covered in ample detail, the Internet Advertising Bureau (IAB UK) has just released what…
CTIA Updates SMS Marketing Rules – Is Your Campaign Still Compliant?
On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the…
Telmetrics Talks About Call Attribution Best Practices
Marketers need clear attribution strategies. It’s essential to validating that their offline lead generation is having an impact. Call measurement…
Sprint Slapped with Massive FCC Fine for Do-Not-Call Violations
Things are likely so quiet at Sprint today that you can probably hear a pin drop. This week, Sprint Corp….