MMA Touts Diverse Array of New Members
On Tuesday, the Mobile Marketing Association (MMA) announced the addition of a diverse array of new members — 39 in…
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MMA Touts Winners of 2014 Global Smarties
MMW was briefed yesterday by the Mobile Marketing Association on this week’s presentation of the 2014 Global Smarties. “A stellar…
Mobile Marketing Association Unveils MM25
On Tuesday, the Mobile Marketing Association announced the formation of MM25. The MMA says this effort comes in response to…
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by…
MMA Taps New Board Of Directors For China
On Monday, The Mobile Marketing Association (MMA) once again underscored the growing power and prevalence of mobile in China and…
MMA Announces New Global Board Members
The Mobile Marketing Association has just unveiled several new board members slated to join the MMA Global Board of Directors….
MMA Trumpets 2013 Smarties Global Award Winners
Drum roll, please… On Wednesday, the Mobile Marketing Association announced this year’s winners of the Smarties. Presented at the 2013…
MMA Issues ‘Last Call’
The deadline is fast-approaching for submissions for the Mobile Marketing Association’s global Smarties 2013 Awards program. The annual awards extravaganza…
Mobile Marketing Projected to Drive $400B in Sales by 2015
According to the Mobile Marketing Association, mobile marketing is already generating billions in sales for businesses across many diverse industries….
MMA Issues Mobile Video Lexicon Framework
Recently, The Mobile Marketing Association (MMA) released a lexicon of definitions and milestones for mobile video advertising. The release comes…