Which Mobile Tech Market is Poised for Surprisingly Big Gains?
According to a new report from ABI Research, there’s good reason for big growth in the mhealth wearables space. Based…
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mobileStorm Publishes a New Guide to SMS Short Code Management
This week, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology – published its newest…
PayPal Makes Bold Prediction… Will It Happen?
Don Kingsborough, head of retail at PayPal, says he fully expects PayPal to be in two million retail outlets by…
ScanLife Mobile Barcode Trend Report: 2D Codes Outpacing 1D, 400K UPC Scans Per Mo.
Mobile barcode powerhouse ScanLife has published it’s “mobile barcode Q2 2011 trend report” which details some impressive statistics on the…
Revenue From Virtual Goods 4X Higher Than Mobile Advertising
Mobile advertising has long been sought to monetize mobile applications that are offered free to users, but a new study by analytics firm Flurry indicates a better option might be the addition of virtual goods.
$1.8B To Be Spent On Location-Based Advertising In 2015
As LBS continues to flourish, location-based advertising has picked up major steam as well. New data out from ABI Research suggests marketers will spend $1.8B on the medium in 2015, up substantially from the $42.8M expected for 2010.
Juniper Forecast: Mobile App Downloads To Reach 25 Billion By 2015
A new report published today by Juniper Research suggests mobile app downloads will surpass 25 billion by 2015, up from just 2.6 billion in 2009….
IAB Publishes Report On Mobile In-App Advertising Formats
The Interactive Advertising Bureau (IAB) today published a report entitled “Prevailing Mobile In-Application Advertising Formats,” that looks at current and future trends for mobile ad formats and placement on a variety of platforms and devices…
Mobile Marketing Budgets Set To Rise 124% From 2010 To 2011
The Mobile Marketing Association (MMA) has released preliminary results to an upcoming survey in which marketers were asked about their mobile marketing budgets for the remainder of 2010 through 2011.
Prime Time For Mobile Web Usage Worldwide Remains 8pm-Midnight
Opera today published its latest State of the Mobile Web report for May, in which some interest tidbits were highlighted. First things first, however, Opera saw increases in all three categories of growth in May 2010: unique users, pages viewed and data…