Mobile marketing and advertising provider Hipcricket today announced impressive growth figures for the year, saying the network has grown tenfold in 2010.
The company says its services are used by brands in over 15 industries, with focus on quick service restaurants (QSR), retail, travel, technology and consumer packaged goods (CPG). In terms of campaign mix, Hipcricket revealed that more than half the brands it works with chose SMS as a primary means to reach an audience (55%), with nearly half (45%) choosing display through mobile Web and mobile application banners. The company also said that over 50% of its mobile campaigns are from repeat customers.
“Brands and agencies trust Hipcricket for their mobile advertising because of the unmatched breadth of our capabilities across strategic, creative and technical disciplines. We are truly a full service shop that can work within each of our clients’ marketing objectives,” said Hipcricket President and Chief Operating Officer, Eric Harber. “Our mobile advertising network’s growth has been driven by results—our clients are more engaged with their customers and are realizing and exceeding their business objectives.”
The company also reports that it’s surpassed an industry-leading 75,000 campaigns for brands, agencies and media properties alike, including campaigns for brands such as Arby’s, Macy’s, Nestle, KFC, HBO, Staples, Hershey’s, Alaska Airlines and Clear Channel, among others. The company has worked hard to develop one of the first comprehensive permission-based mobile ad networks, which gives brands and agencies access to over 100 million unique users across its national footprint. As an example, the company recently hooked up with Scanbuy to add a mobile barcode offering to its already full portfolio.
